Social media allows anyone to broadcast content that others can discover, share, and comment on. Social networking allows people to connect around shared interests. Both types of software are used as part of broader marketing campaigns, and both generally rely on viral marketing to bring in new users and grow at exponential rates.
About the Author. Kathy McNamara is an online media strategist who specializes in helping small business owners succeed by designing a marketing strategy that includes online and social media marketing. Her passion is to stay on the leading edge of Social Media Marketing and to share her knowledge, inspire success and motivate small business owners with effective marketing practices. Her business blogs include http://MasterfulSocialMedia.com, http://WalkForDogs.com and http://OverlandParkErrands.com. Connect with Kathy to find out more at http://MasterfulSocialMedia.com.