The following excerpts were featured in Business 2 Community, written by Merlin Francis.
1. Efficiency. Unlike many traditional marketing methods, social media marketing provides an instant connection between the company and its target audience. As soon as a company puts information up on the internet, it immediately becomes easily available to a large number of people. By contrast, television or radio commercials can take weeks to produce, billboards take time to print and install, and postcards and mailers can take several days to travel and find their way to the desired address.
2. Cost. Social media marketing is extremely cost-effective when compared to other marketing methods. Many social networking platforms charge little or no fee to register, allowing companies to utilize their services to locate and interact with their target audience without having to spend large amounts of money.
3. Effectiveness. Social media provides a lot of flexibility, when it comes to reaching out to the target audience. It can be used to connect with both the masses as well as a company’s niche segment. All one has to do is to ensure that they use their social media channels and assets carefully. And tweak the message as per the audience they are reaching out to. Such flexibility makes any campaign effective, yielding significant results, with just a little effort.
4. Personal Connection. Unlike most traditional marketing strategies, social media allows companies to open up a conversation with their audience, allowing them to provide feedback and express their ideas and suggestions about their business in real time. Customers who have a personal connection with the business and feel as though the company cares about their feelings and opinions are more likely to return to the company when they need their services again. For organizations trying to promote an idea or cause, social media allows them to have discussions with people, informing them about their cause and eventually winning their support.