The following excerpts were written by Kate Bruce, of Fox Business on-line.
“A Nielsen study from August 2010 shows people spend up to a third of their online time on social media sites, specifically Facebook, which creates an opportunity for small businesses to build a following.
If you are looking to get a slice of the social-networking pie, but not sure where to start, don’t panic. Bernhard shares his tips on how your business can use social networking to generate customers and boost your bottom line.
1) Make Your Online Presence Reflect Your Real-Life Presence
Executives and entrepreneurs should use their own social media profiles to promote their businesses, according to CEO Adam Bernhard from HauteLook. He suggests taking a critical look at your own Facebook, Twitter and LinkedIn pages and see if they reflect your business. You want potential customers to be able to learn about the business no matter what page they stumble upon online.
2. Share Special Sales and Events
Offer special sales and events online to generate a buzz about your brand. HauteLook engages customers by offering live Q & A’s with style experts on Facebook, giving them the opportunity to pose questions and get real-time advice and tips.
3. Hire the Right People to Manage Your Online Profile
Make hiring and talent recruitment a top priority, Bernhard advised, saying this generation comes equipped with the knowledge and understanding of today’s technology space.
4. Learn From Your Mistakes
As the economy starts to rebound, it’s important for businesses to evaluate last year’s online campaigns to determine what worked and what didn’t. Offline campaigns are much more difficult than point and click. We found great success with Facebook advertising,” Bernhard said.
Use social media tools as customer support and always listen to what your customers want. At the end of the day, it’s all about the customer, anyone who tells you different isn’t going to have a successful business, warned Bernhard.”