The value of a social networking campaign can be measured by the level of engagement and quality of feedback received as a result of your networking.
One common misconception is that the number of friends, followers, or people “liking” your profile is a reflection of the success of your social networking campaign.
It has become fairly easy to rack-up followers and friends from social networking websites because many people are there for the same reason – to share and spread information relating to their product or service.
But unless the connection you make is of a personal nature where some type of interaction occurs at the start, you’ll simply join the many companies offering a consistent dose of spam.
To find out more about how to get quality feedback and actionable engagement from your social networking activities, contact Masterful Social Media today at http://MasterfulSocialMedia.com.