Blogging is the process of electonically sharing your thoughts and expertise on just about any subject. Blogs also allow visitors to comment on posts, making it a mutually beneficial tool.
Many also use blogs in an attempt to improve search engine ranking. This can, however, work against a websites generic placement by saturating the website content to the point where there is no distinction as to what content should receive the most emphasis.
For instance if you leave a blog unattented and allow visitors to post comments as they please, then it is very possible that visitors can add content that will dilute your website content. Additionally a blog that is not regularly updated can quickly become outdated and boring.
You can manage a successful blog by spending time each day writing content and monitoring posts. It is usually best to not automatically approve posts, but manually review each post before allowing it on your website. For this reason, a properly run blog will require daily maintenance.
Anyone can start a blog for free. It is not necessary to place blog content on your business website, as you can simply link to it from your website.
I personally use http://wordpress.com for all of my business blogs.
For businesses that do not have time to create an effective blog, Masterful Social Media can help. Give us a call today at 913-558-6024.